Where Strategy Meets Impact
Digital Marketing Programme
Digital marketing is where strategy, creativity, and data collide. It's fast-moving, commercial, and central to how modern organisations grow. If you're ready to think like a marketer, work on real challenges, and produce outputs that prove your capability, you're in the right place.
About This Programme
In this virtual work experience programme, you'll take on the role of a digital marketer and solve real employer marketing challenges. You'll design campaigns, create strategic content, and evaluate results — building practical, portfolio-ready work that proves your ability to plan and deliver.
Master Your Mindset
Digital marketing rewards clarity, adaptability, and confident decision-making. Here you build the human capabilities behind strong performance — self-awareness, critical thinking, resilience, and emotional regulation - everything you need to thrive.
Unlock New Skills
Digital marketing demands both technical range and strategic thinking. Develop practical, industry-relevant skills across strategy, execution, and measurement —learning how to analyse audiences, build campaigns, and think commercially.
Gain Real Experience
Take on a real Global Impact Challenge set by a leading employer and linked to the UN SDGs. Create portfolio-ready work, solve meaningful problems, and generate credible evidence of your skills that employers are looking for.
Drive Positive Change With Global Brands
Get direct access to purpose-driven employers through our community and Global Impact Challenges. Collaborate with real brands tackling real issues — from sustainability to social change — and build the kind of experience that makes a genuine impact on the world and your career.
Who Is This
Programme For?
Perfect for students and graduates who want to understand the digital landscape and how brands connect with audiences online. Whether you're interested in creative content, data analysis, or strategic planning, this programme will help you build skills that are in high demand across every industry.
Agatha N. | Economics Student
I have learned so much about myself and how my thought processes affect every single decision that I make and how changing my mindset (becoming less mindless) could do me and the environment a world of good.
Patricio P. | International Business Student
This programme turned abstract business concepts into practical skills I use every day. I now understand how the theory comes into play in the real world and why it's so important for businesses.
Modules You'll Explore
- Unlock Your Potential
- Introduction to Digital Marketing
- Understand Audiences
- Digital Marketing Strategy
- Digital Marketing Performance