Laurie Stewart - Founder of Mindless Academy

OUR STORY

From Rock Bottom to Empowering 25,000+ Lives

What started as a personal journey of transformation through journaling has grown into a movement reimagining work-based learning for the AI age.

FROM PERSONAL TRANSFORMATION TO GLOBAL IMPACT

How Mindless Academy Began

This isn't a typical startup story. It's a story about hitting rock bottom, discovering purpose + building something that helps others unlock their own potential.

It started with a crisis. My mental health hit rock bottom. I felt lost, disconnected + completely mindless—living on autopilot without purpose or direction. I tried everything to pull myself out: therapy, counselling, medication. Nothing seemed to work.

Then I found journaling. At first, it was just a way to process my thoughts. But the more I wrote, the more I began to see patterns. I realised how disconnected I'd become from the person I wanted to be. I was living mindlessly—and I wanted to change that.

I turned my journal into a blog. I started writing publicly about becoming a better version of myself—about self-awareness, growth, purpose + what it means to live intentionally. To my surprise, it resonated. People from around the world joined the conversation, sharing their own journeys of transformation.

The blog became Mindless Mag. We evolved into a community of storytellers covering monthly themes that matter: feminism, body image, sustainability, mental health + social justice. We gave voice to the issues our generation cares about—and built a global audience in the process.

Then the pandemic hit. Suddenly, traditional work experience collapsed. Students were locked out of opportunities. The system was broken—inaccessible, outdated + inequitable. I saw an opportunity to reimagine it entirely.

That's when Mindless Academy was born. We set out to create something different: virtual work experience that's accessible, purposeful + anchored in real-world impact. We combined the personal growth I'd discovered through my own journey with the professional skills + experience young people need to thrive.

Today, we've empowered 25,000+ learners, partnered with 20+ universities + 250+ employers, and created 500+ Global Impact Challenges aligned with the UN Sustainable Development Goals.

But this is still an organic journey. It started with unlocking my own potential. Now, we're helping others do the same—one learner, one challenge, one transformation at a time.

WHAT DRIVES US EVERY DAY

Our Mission

We partner with education and industry to deliver scalable, AI-powered virtual work experience programmes anchored in the UN Sustainable Development Goals that empower next-gen talent with the Mindset, Skills + Experience to thrive in their careers while creating meaningful impact on the world's biggest challenges.

How We Do It:

  • Accessible by design — 100% online, flexible + inclusive for learners of every background
  • Industry-powered — Co-created with employers and aligned with real-world needs
  • UN SDG anchored — Every programme drives personal growth and measurable social/environmental change
  • Evidence-based — Tracked outcomes and transparent impact data for all stakeholders
  • Future-ready — Combining AI skills and human skills for the future of work
  • Whole-person development — Mindset, Skills + Experience framework that develops inner confidence and outer capability

THE PRINCIPLES THAT GUIDE US

Our Values

Conscious

Everything we do is about being less mindless and more conscious—aware of who we are, how we show up in the world + the impact we create. We choose intention over autopilot, presence over distraction.

Hungry

We're all in on personal + professional growth. We go above and beyond, stay fully committed + approach everything we do with wholehearted intention. Growth isn't optional—it's how we live.

Compassionate

We're committed to becoming better versions of ourselves while lifting others up. We're kind to ourselves and others, think beyond our own needs + lead with empathy in everything we do.

TRANSFORMING LIVES AT SCALE

Our Impact

25,000+
Learners Empowered
20+
University + College Partners
250+
Employer + Charity Collaborators
100%
Report Increased Confidence
92%
Programme Completion Rate
500+
Global Impact Challenges Completed

FROM IDEA TO IMPACT

Our Journey

The Beginning

From Rock Bottom to Realisation

It started with a personal crisis. My mental health hit rock bottom, and I tried everything to build myself back up—therapy, counselling, medication. Then I found journaling. Through writing, I realised how mindless I'd become—living on autopilot, disconnected from who I wanted to be.

2018

Mindless Blog

I turned my journal into a blog about becoming a better version of myself. Writing about self-awareness, growth + purpose resonated globally. Thousands of people joined the conversation, sharing their own journeys of transformation.

2019

Mindless Mag

The blog evolved into Mindless Mag—a community of storytellers covering monthly themes that matter: feminism, body image, sustainability, mental health + more. We became a platform for change, giving voice to issues our generation cares about.

2020

Mindless Academy is Born

The pandemic revealed a broken system: work experience was inaccessible, outdated + inequitable. We reimagined it. Mindless Academy launched to empower next-gen talent with virtual work experience anchored in purpose, skills + real-world impact.

2021-2023

Building Momentum

We partnered with universities to deliver integrated work-based learning at scale. Our Mindset, Skills + Experience framework took shape. We launched Global Impact Challenges aligned with UN SDGs. The movement grew—1,000 learners became 5,000, then 15,000.

2024-2025

Ecosystem Growth

We crossed 20,000+ learners with 20+ university partners and 250+ employers. Developed AI-powered personalisation capabilities. Initiated partnerships with regional authorities. The organic journey continues—unlocking potential, one learner at a time.

2026

The Future We're Building

Today, we're launching next-generation AI-powered personalised learning journeys. Supporting Lifelong Learning Entitlement (LLE) + Skills Bootcamps. Expanding internationally. But our mission remains the same: unlock human potential through purposeful, accessible + impactful learning.

WHERE WE'RE HEADING

Our Vision for the Future

We envision a future where AI-powered personalised learning journeys combine technical skills and human skills to empower people for the AI world—making career-ready growth accessible, inclusive + impactful for all.

🌍 International Expansion

Delivering AI-powered learning globally through transnational education partnerships + supporting the UK's education export goals.

🤖 AI-Powered Personalisation

Launching next-generation learning journeys that adapt to each learner's needs, goals + context—making personalised growth scalable.

🎓 Lifelong Learning

Supporting the Lifelong Learning Entitlement (LLE) + Skills Bootcamp initiatives to enable adults to reskill and upskill throughout their careers.

🤝 Ecosystem Leadership

Convening education, industry + government to shape the future of work-based learning and employability.

Join Our Mission

Whether you're a learner ready to unlock your potential, a partner looking to create impact, or a changemaker who shares our vision—we'd love to connect.